'Cuz All I Want for Christmas, is YOU~ (yes, just YOU)

Buy Nothing Day!




       The “Go Green!” bandwagon’s building momentum and with the economic crash, many have realized that their excessive consumption of goods have had a negative effect on the environment and society. Buy Nothing Day, in its 17th year now, happens on November 28th. This money-free day was created to spread global awareness of our over-consumption. 

The society of the twenty-first century has become overwhelmingly obsessed with consumerism. Everywhere you look, advertisements, salespeople, logos, slogans, even the price discounts are telling us to “BUY MORE! BUY MORE!” It’s the never ending hunger of the monster, Consumerism, provoked by Capitalism.

Don’t believe it? I see it happening all around me. I can’t even see a single, four by four inch patch of floor (or desk) in my friend’s room, and another friend claimed he got lost in her closet (it isn’t that big either). That right there, my virtual friends, is solid, living proof of over-consumption. She doesn’t need 3 calendars, nor the stuffed animals that take up an entire bed and a half. It sounds like I’m exaggerating, but this is no joke.

Ask yourselves this question before you buy something next time: “Is this something I really want, need, and will use for years?”

“Do I already have something similar to this product?” If you do, and it serves much the same function, why are you wasting money buying a duplicate?

If you really want to spend money, please donate to a worthy cause. There are always people (and animals) out there who are less fortunate than you and me. Some people just need a little push to get them on the right tracks. I’m sure they would appreciate it, and Mother Nature too.

I support Buy Nothing Day completely, as I am an environmentally conscious individual and not a fan of shopping. The only real problem with this event is that stores will have significantly less profit, and to them I say, “DEAL WITH IT.” Most companies make enough money to be able to afford a day of less revenue. Oh, and they might get annoyed with AdBuster’s prankishly fun ideas in support of BND!

So! Remember to come out on November 28th for some free fun! (Without the shopping bags, you’ll definitely have the hands to.) 

Works Cited

AdBusters Media Foundation. "Buy Nothing Day." AdBusters. 6, October 2009.

Who Needs Megaphone when there's Television?

Mass Media

Mass media is part of the twenty-first century bandwagon which starts mainstream trends. The term medium defines a form of communication; mass media means a way of communication to vast populations. Mediums such as television, radio, internet, print, and mobile phones are examples that communicate to the masses. 

The term mass media on a prima facie understanding simply means: communicating to a large group of audience. In my understanding of mass media, it is a process which ideas are created and manifested in a form of medium. This medium is then passed on and decoded by the audience to be information which they perceive. This process is done but not limited to mediums that may range from radio to internet to book and prints. What is difficult to get across in mass media is the accuracy of interpretation of the message, because the way an individual interprets an idea is often heterogenous compared others within that same mass. 

McLuhan’s “medium is the message” regarding mass media’s effects proves to be quite true (Playboy). For example, at the beginning of the year for Mass Communications class, I designed my autobiography to be a double sided billboard which passed a generic but overlooked health message. Explaining it simply by word of mouth would not have been enough, and some audience members may not fully understand my poster as a whole. However, with the billboard, I was able to produce a solid visual for each of my concepts. With the flip motion, I can present the first concept as a single identity that everyone can quickly understand without having to interpret the relationship between it and the hidden second concept. When that first concept is fully understood, I can then flip the image to the second image to explain my second concept. With both concepts solidly understood, the audience will put two and two together and understand the whole theme of my poster. With my visual medium, I can effectively and accurately relay my thoughts to a much bigger audience, rather than just the few who understand the verbal explanation.

     Simply put, a medium is the bridge in which invisible thoughts and ideas are able to cross from one mind to another (McCloud, p. 195). Without media (and ESP), we would never have been able to communicate from mind to mind. 

Works Cited

Playboy. “The Playboy Interview: Marshall McLuhan.” Playboy Magazine. March 1969. 

McCloud, Scott. Understanding Comics. New York. HarperCollins. 1994

What's Really Behind that Perfect Mask?

Fake News

News generally means recent and relevant information. Journalists receive, research, then broadcast these pieces of information to the public through various sources such as radio, television, online or printed newspapers, etc. Journalists, however, are not the only ones able to broadcast news. Public relations practitioners can also broadcast news. The difference is PR has an agenda of using the news to sell a product, or to create a better public image for a corporation. In other words, information brought by PR is corporately-funded and primarily suited to their clients’ needs. Journalism’s primary goal on the other hand, is to serve the public’s best interests and right to know; even if there are harmful effects to their employers (Turney).

Most corporations that fund news are not sincerely doing it as a public service. More often than not, their “news” relates to a product they are selling, or to give themselves a better reputation. They simply want viewers to agree with their “news” and therefore will:

1. Buy [more] of their product, or 
2. Trust that company

In my opinion, this is propaganda, not news. Propaganda looks and sounds like regular, unbiased news for the average citizen’s well-being, but there is always a hidden agenda of self-glorification and/or profit when corporations are involved. (We are in a capitalistic economy after all, where man goes to great lengths to increase profit.) These corporately-funded news are only meant to convey a certain idea or view, and thus aren’t news at all, but simply an opinion on a current issue (in which they try to make us agree with them). Some can see through the propaganda, but most cannot (which is why such hypes work, with the desired results). Unfortunately, most corporations can “disprove” (bribing, more corporately-funded news, or whatever else is up their greasy sleeves) those who try to show the public what is really news.

Thankfully, we have alternative ways to express the truth: the internet, where the average Joe or justice-serving organization can get his voice heard and the news spread without all the excessive, mind-warping sugarcoating (think of it this way: too much sugar = bad stomach ache). Be careful though when going through such sites, as some are just as fake and believable as non-virtual scams.

     To help put this into a better perspective, I found an article from the website of the International Food Safety Network. Although this site is no longer being updated (a new, up-to-date one is now available to access), this particular article in this site gave me good insights on how exactly corporations’ fundings are negatively affecting research that should and could have been beneficial ecologically, economically and socially.  The body of the article does not directly tell us what is bad, but the implication is quite clear. Since the research and corporate practices take many years to complete, the age of this article makes no difference in explaining the results of such practices. I hope this article helps you further understand this much debated topic of fake news.

IFSN: CORPORATE FUNDED RESEARCH NEGATIVE AT UNIVERSITIES

Works Cited

Turney, Michael. “Ethics Codes for PR.” Practicing Public Relations. 21, November 2006. <http://www.nku.edu/~turney/prclass/ethics.html> 7, October 2009.